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M&A & Investor Relations

Crisis Communications

+4

Neutrogena broke its silence and leaves more to answer for

Aug 21, 2026

•

4 min read

Neutrogena broke its silence and leaves more to answer for

Neutrogena issued a statement that admits a feeling and blames the wait on a grieving family. Plus Goldman counted who's talking about AI on earnings calls

Jennifer George
Jennifer George

Executive Communications

+1

What Corporate America says when $100 billion comes back

Aug 20, 2026

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4 min read

What Corporate America says when $100 billion comes back

Every company is getting the same refund question this earnings cycle. Plus Target's CEO is six months into the most-watched turnaround in retail without once saying the word 'turnaround.'

Jennifer George
Jennifer George

Crisis Communications

+4

Where are you, Neutrogena?

Aug 19, 2026

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4 min read

Where are you, Neutrogena?

Neutrogena declines comment through a second Panettiere news cycle, so I wrote a statement for them. Plus NIPSCO's words are fine amid its weeklong outage but the substance isn't backing it up.

Jennifer George
Jennifer George

Crisis Communications

+3

A tale of two apologies: Flock and Equinox

Aug 18, 2026

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5 min read

A tale of two apologies: Flock and Equinox

Flock's fine print, Equinox's two statements, and the betting line on your next earnings call that IR should be investigating.

Jennifer George
Jennifer George

Crisis Communications

+4

Saber's comms team wrote a good statement and the CEO destroyed it

Aug 17, 2026

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3 min read

Saber's comms team wrote a good statement and the CEO destroyed it

The Tata chairman's honest resignation letter cost $4.6 billion and a Saber statement that survived less than a day once the CEO started talking.

Jennifer George
Jennifer George

Media Strategy

+2

Retailers are racing to prove they're cheaper while paychecks shrink

Aug 10, 2026

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4 min read

Retailers are racing to prove they're cheaper while paychecks shrink

The American consumer got poorer, retailers are naming prices down to the penny while DC tries to claim them, and Wendy's announced a turnaround it hasn't finished writing.

Jennifer George
Jennifer George

Crisis Communications

+3

The oil industry's record quarter in the flattest possible voice

Aug 7, 2026

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5 min read

The oil industry's record quarter in the flattest possible voice

Starbucks Korea now under criminal investigation for their Tank Day promotion, and the oil industry just posted its best quarter ever without a word of celebration.

Jennifer George
Jennifer George

Crisis Communications

+4

In-N-Out communicates through the unimaginable

Aug 3, 2026

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4 min read

In-N-Out communicates through the unimaginable

The statement In-N-Out's owner wrote herself, and the startup apology that turned one bad day into many.

Jennifer George
Jennifer George

Crisis Communications

+4

Sony got the decision right but it's running out of time on the delivery

Jul 31, 2026

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5 min read

Sony got the decision right but it's running out of time on the delivery

The math backs Sony's call but the August 23 boycott is a different test than an earnings call. Plus: the settlement that closed X's lawsuit against its own advertisers.

Jennifer George
Jennifer George

Crisis Communications

+4

Starbucks built a strategic narrative the market trusts

Jul 30, 2026

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3 min read

Starbucks built a strategic narrative the market trusts

Niccol's two-year message finally cashes out — and now comes the hard part. Plus: OpenAI's models broke into Hugging Face on their own; how each company talked about it depends entirely on where they were standing

Jennifer George
Jennifer George

Crisis Communications

+4

The memos behind this week's layoffs and lawsuits

Jul 29, 2026

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5 min read

The memos behind this week's layoffs and lawsuits

Porsche, Visa, Paramount and BuzzFeed all delivered hard news this week. Each memo tells you exactly who the writer was working for.

Jennifer George
Jennifer George

Crisis Communications

+4

Cracker Barrel fixed the business but it couldn't fix the CEO

Jul 28, 2026

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6 min read

Cracker Barrel fixed the business but it couldn't fix the CEO

Cracker Barrel's fine print, GMMTV's queue problem, and the slide mistake probably already waiting in your next deck.

Jennifer George
Jennifer George

Crisis Communications

+3

Taylor Farms' founder tries to change the subject

Jul 27, 2026

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4 min read

Taylor Farms' founder tries to change the subject

Four companies preparing for earnings this week needing to explain what their AI money bought, and a lettuce baron would rather discuss how little salad America is eating.

Jennifer George
Jennifer George

Crisis Communications

+5

The tariff clock resets just in time for earnings season

Jul 24, 2026

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4 min read

The tariff clock resets just in time for earnings season

A new tariff clock resets with next August's deadline already circled on the calendar, and BYD prices the same mistake twice before its customers do the math for them

Jennifer George
Jennifer George

Crisis Communications

+4

Meta's threat about leakers leaks

Jul 16, 2026

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4 min read

Meta's threat about leakers leaks

The leak Meta can't stop causing, and the letter IBM should've sent in February.

Jennifer George
Jennifer George

Crisis Communications

+3

Games Done Quick's 3-hour apology

Jul 15, 2026

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5 min read

Games Done Quick's 3-hour apology

Jennifer George
Jennifer George

Crisis Communications

+4

Sometimes even the best corporate apologies aren't enough

Jul 7, 2026

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6 min read

Sometimes even the best corporate apologies aren't enough

HubSpot's fine print, GameStop's math problem, and the deals being made in Idaho that'll land on your desk by fall.

Jennifer George
Jennifer George

Geopolitical Risk

+3

Economic numbers every CCO should know this week

Jul 1, 2026

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5 min read

Economic numbers every CCO should know this week

Jennifer George
Jennifer George

Layoffs & Restructuring

+5

Ford's AI flopped so it rehired 350 humans — and hit #1

Jun 26, 2026

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7 min read

Ford's AI flopped so it rehired 350 humans — and hit #1

Jennifer George
Jennifer George

Crisis Communications

+4

What the World Cup, AI Backlash, and a Bad Market Day Have in Common

Jun 24, 2026

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6 min read

What the World Cup, AI Backlash, and a Bad Market Day Have in Common

Jennifer George
Jennifer George

Crisis Communications

+5

How Caraway is turning a lawsuit into a megaphone

Jun 23, 2026

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5 min read

How Caraway is turning a lawsuit into a megaphone

Jennifer George
Jennifer George

Crisis Communications

+4

Why crushing criticism backfires and what the G7 means for CEOs

Jun 15, 2026

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8 min read

Why crushing criticism backfires and what the G7 means for CEOs

Jennifer George
Jennifer George

Layoffs & Restructuring

+4

"We Hear You" Only Works When Something Real Sits Underneath

Jun 10, 2026

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5 min read

"We Hear You" Only Works When Something Real Sits Underneath

Jennifer George
Jennifer George

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