A PR agency invented 15 fake publicists to pitch reporters

On Xbox's billion-player bet and the publicists who don't exist.

ESPN's most human layoff move looked like its cruelest

ESPN blew up its own layoff choreography to keep Ryan Clark from learning his fate on X, and the internet called it diabolical anyway. Plus the tanker company whose pay offer says the thing no press release ever will.

Taylor Farms claimed victory but the FDA said otherwise

Taylor Farms turned an FDA lab error into a victory lap, right up until the FDA took the win back in public. Plus the company whose new HQ lasted about as long as its grand opening ribbon cutting

Taco Bell's statement blames everyone, politely

Taco Bell's very careful sentence, Taylor Farms' very loud silence, and the new Edelman number that says 70% of your readers assume you're lying anyway.

The Iran deal is dead, half your workforce is looking, and the CFO owns strategy now

The peace deal that lasted three weeks, the half of your workforce that's already looking, and the person deciding your 2027 budget who's never read a sentiment report.

You can't restructure your way out of a broken promise

Volkswagen's broken promise to employees, Meta's retreat worth copying, and the German record headed for your next board deck.

Microsoft's credibility debt

Microsoft's silence after a public denial, and a Korean beauty brand's apology that missed the point twice. What both get wrong about the words you choose under pressure.

Ford's AI flopped so it rehired 350 humans — and hit #1

"We Hear You" Only Works When Something Real Sits Underneath