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Crisis Communications

For when something's gone wrong and the clock's running

Crisis Communications

+3

Nidec is losing its CEO and writing off billions

Sep 29, 2026

•

6 min read

Nidec is losing its CEO and writing off billions

Nidec confirmed its CEO is going and a very large loss is coming, then let media fill the vacuum. After a year of estimates that only went up, here's what I'd tell any CCO or board heading into the same week.

Jennifer George
Jennifer George

Crisis Communications

+3

What it takes for misinformation to earn a CEO's rebuttal

Sep 28, 2026

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6 min read

What it takes for misinformation to earn a CEO's rebuttal

Walmart went to the top when a false claim hit its core promise, matched what people already feared, and landed in a week when silence would read as a position.

Jennifer George
Jennifer George

Crisis Communications

+4

How an email turned a small breach into a UN story

Sep 25, 2026

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4 min read

How an email turned a small breach into a UN story

Nothing OpenAI's model took from Australia should have put a prime minister in front of cameras. The way Australia was told did.

Jennifer George
Jennifer George

Crisis Communications

+3

A public callout got Molly Sims what she asked for. Then the narrative shifted

Sep 23, 2026

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6 min read

A public callout got Molly Sims what she asked for. Then the narrative shifted

Going public bought Sims a fast yes and also a comment thread she couldn't survive. Brown conceded a five-day-old product name and came out the grown-up. Plus: Xbox, UNGA, and diesel

Jennifer George
Jennifer George

Crisis Communications

+2

The apology Converse sent, and the one it should have

Sep 21, 2026

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5 min read

The apology Converse sent, and the one it should have

The Converse apology, graded. Plus the week ahead: UNGA opens tomorrow, and Germany's biggest union takes to the streets.

Jennifer George
Jennifer George

Crisis Communications

+4

How Apple’s new CEO claimed the future without rejecting the past

Sep 10, 2026

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3 min read

How Apple’s new CEO claimed the future without rejecting the past

Apple's new CEO echoed Steve Jobs in his first product keynote and the iPhone's biggest promise now has a deadline. Plus, Nike's out of the S&P 100.

Jennifer George
Jennifer George

Crisis Communications

+4

The Canada trade war has only one corporate statement

Sep 9, 2026

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4 min read

The Canada trade war has only one corporate statement

Bombardier's answer to President Trump was a map. Why Harley, Diageo and the brewers have their own reasons for saying nothing.

Jennifer George
Jennifer George

Layoffs & Restructuring

+6

VW and Managing Change with a Long Middle

Sep 8, 2026

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6 min read

VW and Managing Change with a Long Middle

VW's factory closure deadline is 10 months away. When the outcome is still being negotiated, here's what's left to communicate. Plus, why do apologies keep going up with comments turned off?

Jennifer George
Jennifer George

Layoffs & Restructuring

+3

Uber announces it's cutting 10% from a business that's thriving

Sep 3, 2026

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4 min read

Uber announces it's cutting 10% from a business that's thriving

Uber cut 3,300 people and got the media coverage it wrote. Plus, 67 percent of shoppers now walk away from a whole category after one recall. Here's what both mean for the next time the story is going to be told with or without you.

Jennifer George
Jennifer George

Crisis Communications

+3

The Good Good Golf fallout continues

Aug 31, 2026

•

4 min read

The Good Good Golf fallout continues

Good Good's CEO sent a very bad bad 3 am post. Plus, Gap's CEO says Old Navy's problem is pricing, so why was his answer about ad views?

Jennifer George
Jennifer George

Crisis Communications

+3

Callaway (finally) pays up

Aug 28, 2026

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4 min read

Callaway (finally) pays up

After several partial statements, Callaway finally gets it right. Plus, Target apologized perfectly and still got rejected because it has a massive trust deficit

Jennifer George
Jennifer George

Crisis Communications

+2

Callaway keeps buying itself another bad news day

Aug 26, 2026

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3 min read

Callaway keeps buying itself another bad news day

Every partial or poorly constructed statement just extends the news cycle

Jennifer George
Jennifer George

Crisis Communications

+2

Somehow everyone approved this Callaway x Good Good Golf ad

Aug 25, 2026

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6 min read

Somehow everyone approved this Callaway x Good Good Golf ad

A Callaway–Good Good ad showed a man shoving a woman to the ground ... and it passed review. Plus: NIPSCO gets the National Guard and a $2.3 billion question.

Jennifer George
Jennifer George

Crisis Communications

+4

Neutrogena broke its silence and leaves more to answer for

Aug 21, 2026

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4 min read

Neutrogena broke its silence and leaves more to answer for

Neutrogena issued a statement that admits a feeling and blames the wait on a grieving family. Plus Goldman counted who's talking about AI on earnings calls

Jennifer George
Jennifer George

Crisis Communications

+4

Where are you, Neutrogena?

Aug 19, 2026

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4 min read

Where are you, Neutrogena?

Neutrogena declines comment through a second Panettiere news cycle, so I wrote a statement for them. Plus NIPSCO's words are fine amid its weeklong outage but the substance isn't backing it up.

Jennifer George
Jennifer George

Crisis Communications

+3

A tale of two apologies: Flock and Equinox

Aug 18, 2026

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5 min read

A tale of two apologies: Flock and Equinox

Flock's fine print, Equinox's two statements, and the betting line on your next earnings call that IR should be investigating.

Jennifer George
Jennifer George

Crisis Communications

+4

Saber's comms team wrote a good statement and the CEO destroyed it

Aug 17, 2026

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3 min read

Saber's comms team wrote a good statement and the CEO destroyed it

The Tata chairman's honest resignation letter cost $4.6 billion and a Saber statement that survived less than a day once the CEO started talking.

Jennifer George
Jennifer George

Crisis Communications

+3

The oil industry's record quarter in the flattest possible voice

Aug 7, 2026

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5 min read

The oil industry's record quarter in the flattest possible voice

Starbucks Korea now under criminal investigation for their Tank Day promotion, and the oil industry just posted its best quarter ever without a word of celebration.

Jennifer George
Jennifer George

Crisis Communications

+4

Chipotle had answers ready. OpenAI's influencers did not

Aug 5, 2026

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4 min read

Chipotle had answers ready. OpenAI's influencers did not

How Chipotle earned a health official's vouch mid-outbreak, and the brand trip that came without an answer key.

Jennifer George
Jennifer George

Crisis Communications

+4

In-N-Out communicates through the unimaginable

Aug 3, 2026

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4 min read

In-N-Out communicates through the unimaginable

The statement In-N-Out's owner wrote herself, and the startup apology that turned one bad day into many.

Jennifer George
Jennifer George

Crisis Communications

+4

Sony got the decision right but it's running out of time on the delivery

Jul 31, 2026

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5 min read

Sony got the decision right but it's running out of time on the delivery

The math backs Sony's call but the August 23 boycott is a different test than an earnings call. Plus: the settlement that closed X's lawsuit against its own advertisers.

Jennifer George
Jennifer George

Crisis Communications

+4

Starbucks built a strategic narrative the market trusts

Jul 30, 2026

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3 min read

Starbucks built a strategic narrative the market trusts

Niccol's two-year message finally cashes out — and now comes the hard part. Plus: OpenAI's models broke into Hugging Face on their own; how each company talked about it depends entirely on where they were standing

Jennifer George
Jennifer George

Crisis Communications

+4

The memos behind this week's layoffs and lawsuits

Jul 29, 2026

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5 min read

The memos behind this week's layoffs and lawsuits

Porsche, Visa, Paramount and BuzzFeed all delivered hard news this week. Each memo tells you exactly who the writer was working for.

Jennifer George
Jennifer George

Crisis Communications

+4

Cracker Barrel fixed the business but it couldn't fix the CEO

Jul 28, 2026

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6 min read

Cracker Barrel fixed the business but it couldn't fix the CEO

Cracker Barrel's fine print, GMMTV's queue problem, and the slide mistake probably already waiting in your next deck.

Jennifer George
Jennifer George

Crisis Communications

+3

Taylor Farms' founder tries to change the subject

Jul 27, 2026

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4 min read

Taylor Farms' founder tries to change the subject

Four companies preparing for earnings this week needing to explain what their AI money bought, and a lettuce baron would rather discuss how little salad America is eating.

Jennifer George
Jennifer George
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