Amazon's $1 billion data center pledge came wrapped in a manifesto
Amazon argues the country should move faster and tells towns they'll be heard. The one sentence that changes anything, on NDAs, covers new projects only, and Congress has asked about the old ones by October 13.
The company publicly denies authorizing a DHS campaign. The harder questions are which fight it's prepared to have, and what happens if the character turns up again.
Two AI CEOs were asked if AI could kill us all but neither answer was really for us. Plus, Trump's response, Kroger's cut forecast and Siri AI's first day.
Meta's settlement comms made it a competitor's problem
Meta is paying $5 billion to get TikTok and YouTube regulated. Plus, inflation is hot again and a rate hike is back on the table. Here's what this means for your internal/external messaging.
Somehow everyone approved this Callaway x Good Good Golf ad
A Callaway–Good Good ad showed a man shoving a woman to the ground ... and it passed review. Plus: NIPSCO gets the National Guard and a $2.3 billion question.
US tariffs on Canada are now in effect with retaliation coming September 8. Here's how to advise leaders with exposure. Plus, why the divide between employees and leadership is only getting wider.
The oil industry's record quarter in the flattest possible voice
Starbucks Korea now under criminal investigation for their Tank Day promotion, and the oil industry just posted its best quarter ever without a word of celebration.
The tariff clock resets just in time for earnings season
A new tariff clock resets with next August's deadline already circled on the calendar, and BYD prices the same mistake twice before its customers do the math for them
ESPN's most human layoff move looked like its cruelest
ESPN blew up its own layoff choreography to keep Ryan Clark from learning his fate on X, and the internet called it diabolical anyway. Plus the tanker company whose pay offer says the thing no press release ever will.
Taco Bell's very careful sentence, Taylor Farms' very loud silence, and the new Edelman number that says 70% of your readers assume you're lying anyway.
The Iran deal is dead, half your workforce is looking, and the CFO owns strategy now
The peace deal that lasted three weeks, the half of your workforce that's already looking, and the person deciding your 2027 budget who's never read a sentiment report.
