Economic numbers every global CCO should be aware of this week
You don't need to be a markets person to do this job well, but you do need to know when the global backdrop is relevant to your business. A few things have happened in the last few days, and every one of them is the kind of thing your CEO, your CFO, or an activist investor might casually drop into a call this month as an explanation for why a number looks the way it does. "Currency headwinds." "The Russian market is coming back." "China's derisking." If you don't know what's actually happening underneath those phrases, you can't tell whether your exec is being accurate or just borrowing a convenient headline. And if you can't tell the difference, you can't protect them from saying something a sharp analyst or reporter will pick apart.
The June US jobs report out tomorrow will look strong but a chunk of that strength has an expiration date. Economists expect the June jobs report, out tomorrow, to show somewhere around 100,000 to 170,000 new jobs added, continuing a run of solid hiring numbers all year. That sounds like an unambiguous good-news story, and part of it is, but look at where a lot of the hiring has been happening: bars, restaurants, and hotels have been adding tens of thousands of jobs a month, and a real driver of that is the World Cup; host cities staffing up stadiums, bars, and restaurants for the tournament. Forecasters are already expecting that hiring to reverse once the World Cup wraps up in August. So if your CEO or CFO points to "a strong labor market" as a tailwind for consumer spending or hiring plans, it's worth knowing that some of that strength is a summer sporting event, not a sustainable trend. It's also the first jobs report under the Fed's new chair, Kevin Warsh, who just held rates steady at his first meeting so it'll get read closely for what it means for future rate moves, on top of everything else.
Eurozone inflation just eased, but that's the less interesting part of the story. Fresh numbers out today show inflation across the Eurozone cooling to 2.8 percent in June, down from 3.2 percent in May, the first real pullback in months, and it's mostly because energy prices calmed down (up 8.7 percent y/y in June, versus 10.8 percent in May). Strip out energy and food entirely, and the underlying number eased too, from 2.6 percent to 2.4 percent. So that's truly good news.
But keep in mind that this whole swing, in both directions, has had almost nothing to do with the traditional inflation story of wages chasing prices chasing wages. It's been an energy story from the start, tied to the war in the Middle East and how much oil and gas cost from one month to the next. Prices went up because energy got more expensive after the war started; they're easing now because energy has calmed down. If your company operates in Europe, the lens isn't "inflation is easing, we're in the clear." It's knowing that this number moves largely on what's happening with oil, not on anything happening inside your own market, so a company explaining a stronger or weaker quarter should be connecting it to energy costs specifically, not gesturing vaguely at "the inflation environment."
Oil went up this week but it also just had its worst three months since the 2008 financial crisis. The price of oil (Brent crude, the global benchmark everyone quotes) ticked up about half a percent on Wednesday, to around $73 a barrel. Why? Well, as we just discussed above, talks between the US and Iran to formally end their war are (still) going badly, and traders are worried that could mean more disruption to oil supply. If you only heard that one sentence, you'd think energy costs are climbing but zoom out because over the past three months, oil actually fell about $45 a barrel, its steepest quarterly drop since 2008, because the Strait of Hormuz reopened and the war cooled off. Analysts just cut their price forecasts for the rest of the year for the first time since the war started. So the real picture is a historic drop with one small uptick on top of it, not oil "rising." If your CEO is about to talk about fuel costs or what's driving expenses, that's the accurate version, and the one-sentence "oil is rising" headline would be the misleading one.
Russia's factories are growing again. But barely. There's a monthly survey of manufacturers called a PMI that tells you whether factories are expanding or shrinking. Any number over 50 means growth; under 50 means shrinking. Russia's number for June came in at 50.3, up from 48.8 in May, which is technically its first month of growth in just over a year, and headlines are calling it a recovery. But look at what's underneath that number: the country's factories have seen export orders fall for eight months straight, and they've been cutting jobs for seven months straight without replacing anyone who leaves. So a 50.3 means the bleeding stopped, not that the patient is up and walking around. If anyone at your company is talking about the Russian market "coming back," the data doesn't back that up yet.
The World Bank just told China it doesn't need training wheels anymore, and that's a bigger deal than it sounds. The World Bank has decided to stop lending money to China entirely by 2031. It's shifting from being a lender to being what it's calling a "knowledge partner" instead. On its own, this isn't a huge practical shift because the Bank had already been lending China less and less for years. But symbols matter. This formally moves China out of the "developing economy" category in the eyes of one of the world's most influential financial institutions, and it comes right after the Bank made the same call about Poland two weeks ago. It also fits into a longer pattern of US-led pressure to stop treating China like it still needs help. If your company does business in China, this is exactly the kind of thing an investor or reporter might ask about when they use the word "derisking" and you want a real answer ready, not a shrug.
The Japanese yen is at its weakest point in 40 years, and nothing anyone's tried has fixed it. The yen is now worth less against the US dollar than it's been in four decades, even after Japan's central bank raised its interest rate. Money chases the best return it can get, and US interest rates are still way higher than Japan's. So investors keep doing the same trade of borrow cheap money in yen, then invest it somewhere that pays more, like US dollars. That trade keeps pulling the yen down faster than Japan's government can prop it back up, even though Japan has already spent around $73 billion this spring trying to defend its currency. A government can punish speculators for a day or two, but it can't out-argue a large, persistent gap between two countries' interest rates. If your company earns revenue or pays costs in yen, this is the season where "currency headwinds" gets used to explain away a soft number. The important discipline is telling the difference between "our currency lost value" and "our actual business slowed down", those are two very different problems, and good analysts already know which one they're looking at.
Why this belongs in your inbox and not just your CFO's: None of these things is a headline on its own but together, they're the weather everyone's earnings calls and strategy conversations will happen inside of this month. And in every single case, the one-line headline version and the real underlying trend are pointing in different directions. That gap is exactly where you earn your seat at the table. The CFO has the number. Your job is knowing what that number actually means before your CEO repeats the version that happens to make the slide look better (but maybe also wrong). Getting caught dressing up one data point as a trend, in front of the one audience in the room that actually knows the real deal, is one of the fastest ways to lose credibility you don't get back easily.