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Jennifer George
Jennifer George

25 years leading comms — now delivering the intelligence for your next CEO meeting

Crisis Communications

+3

A Korean theater chain gave out a ticket with bullet holes over a victim's seat

Oct 6, 2026

•

5 min read

A Korean theater chain gave out a ticket with bullet holes over a victim's seat

Megabox blamed a tight schedule, team that hadn't seen the actual film, and distributors... and then promised an internal review. Here's why those two halves don't meet.

Jennifer George
Jennifer George

Geopolitical Risk

+4

Amazon's $1 billion data center pledge came wrapped in a manifesto

Oct 5, 2026

•

5 min read

Amazon's $1 billion data center pledge came wrapped in a manifesto

Amazon argues the country should move faster and tells towns they'll be heard. The one sentence that changes anything, on NDAs, covers new projects only, and Congress has asked about the old ones by October 13.

Jennifer George
Jennifer George

Layoffs & Restructuring

+3

Three plans in 22 months: Nike's problem isn't the language

Oct 2, 2026

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5 min read

Three plans in 22 months: Nike's problem isn't the language

Nike's comms team ran a textbook restructuring announcement on a 13-year stock low. The gap is above them: Win Now, Sport Offense, and now Pace, and comms that has to insist the newest one isn't a strategy.

Jennifer George
Jennifer George

Media Strategy

+3

When Your CEO's Exit Announcement Belongs to Someone Else

Oct 1, 2026

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7 min read

When Your CEO's Exit Announcement Belongs to Someone Else

Mattel's CEO succession announcement was done well under brutal timing. Here's why it still read like a rupture, and the two sentences that might have changed that

Jennifer George
Jennifer George

Crisis Communications

+3

Nidec is losing its CEO and writing off billions

Sep 29, 2026

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6 min read

Nidec is losing its CEO and writing off billions

Nidec confirmed its CEO is going and a very large loss is coming, then let media fill the vacuum. After a year of estimates that only went up, here's what I'd tell any CCO or board heading into the same week.

Jennifer George
Jennifer George

Crisis Communications

+3

What it takes for misinformation to earn a CEO's rebuttal

Sep 28, 2026

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6 min read

What it takes for misinformation to earn a CEO's rebuttal

Walmart went to the top when a false claim hit its core promise, matched what people already feared, and landed in a week when silence would read as a position.

Jennifer George
Jennifer George

Crisis Communications

+4

How an email turned a small breach into a UN story

Sep 25, 2026

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4 min read

How an email turned a small breach into a UN story

Nothing OpenAI's model took from Australia should have put a prime minister in front of cameras. The way Australia was told did.

Jennifer George
Jennifer George

Government & Regulatory Affairs

+2

How do you communicate a ten-year story to people who want a 90-day one?

Sep 24, 2026

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6 min read

How do you communicate a ten-year story to people who want a 90-day one?

McDonald's announced a new ten-year strategic plan. What the company communicated well, and the one thing it still has to answer.

Jennifer George
Jennifer George

Crisis Communications

+3

A public callout got Molly Sims what she asked for. Then the narrative shifted

Sep 23, 2026

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6 min read

A public callout got Molly Sims what she asked for. Then the narrative shifted

Going public bought Sims a fast yes and also a comment thread she couldn't survive. Brown conceded a five-day-old product name and came out the grown-up. Plus: Xbox, UNGA, and diesel

Jennifer George
Jennifer George

Media Strategy

+3

Buffett's last letter puts culture above a trillion dollars in assets

Sep 22, 2026

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5 min read

Buffett's last letter puts culture above a trillion dollars in assets

Reputation just got a job title above the CEO's at a trillion-dollar company. Here's what the letter says, where the role gets tested, and the follow-up that should come next.

Jennifer George
Jennifer George

Crisis Communications

+2

The apology Converse sent, and the one it should have

Sep 21, 2026

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5 min read

The apology Converse sent, and the one it should have

The Converse apology, graded. Plus the week ahead: UNGA opens tomorrow, and Germany's biggest union takes to the streets.

Jennifer George
Jennifer George

Geopolitical Risk

+4

Your company’s chatbot is also now a spokesperson

Sep 18, 2026

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4 min read

Your company’s chatbot is also now a spokesperson

Your AI assistant is speaking for the company and I'm willing to bet comms has never seen its answers.

Jennifer George
Jennifer George

Government & Regulatory Affairs

+2

Micron's biggest bonus in company history still didn't land for employees

Sep 17, 2026

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4 min read

Micron's biggest bonus in company history still didn't land for employees

A record payout, a strike deadline tomorrow, and a lesson in the difference between admitting a demand exists and bargaining over it.

Jennifer George
Jennifer George

Media Strategy

+2

Starbucks diagnosed the problem on day two. lululemon's new CEO named a listening tour

Sep 16, 2026

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4 min read

Starbucks diagnosed the problem on day two. lululemon's new CEO named a listening tour

Lululemon's new CEO memo borrows the founder's themes and leaves out the plan. Starbucks' Brian Niccol is cashing his in two years later.

Jennifer George
Jennifer George

Layoffs & Restructuring

+3

Hasbro draws a line around Optimus Prime

Sep 15, 2026

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6 min read

Hasbro draws a line around Optimus Prime

The company publicly denies authorizing a DHS campaign. The harder questions are which fight it's prepared to have, and what happens if the character turns up again.

Jennifer George
Jennifer George

Geopolitical Risk

+4

No AI CEO made anyone less scared this weekend

Sep 14, 2026

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6 min read

No AI CEO made anyone less scared this weekend

Two AI CEOs were asked if AI could kill us all but neither answer was really for us. Plus, Trump's response, Kroger's cut forecast and Siri AI's first day.

Jennifer George
Jennifer George

Crisis Communications

+4

How Apple’s new CEO claimed the future without rejecting the past

Sep 10, 2026

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3 min read

How Apple’s new CEO claimed the future without rejecting the past

Apple's new CEO echoed Steve Jobs in his first product keynote and the iPhone's biggest promise now has a deadline. Plus, Nike's out of the S&P 100.

Jennifer George
Jennifer George

Crisis Communications

+4

The Canada trade war has only one corporate statement

Sep 9, 2026

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4 min read

The Canada trade war has only one corporate statement

Bombardier's answer to President Trump was a map. Why Harley, Diageo and the brewers have their own reasons for saying nothing.

Jennifer George
Jennifer George

Layoffs & Restructuring

+6

VW and Managing Change with a Long Middle

Sep 8, 2026

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6 min read

VW and Managing Change with a Long Middle

VW's factory closure deadline is 10 months away. When the outcome is still being negotiated, here's what's left to communicate. Plus, why do apologies keep going up with comments turned off?

Jennifer George
Jennifer George

Media Strategy

+2

Two CEO departures within 24 hours

Sep 4, 2026

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4 min read

Two CEO departures within 24 hours

Two CEO departure announcements and what they tell us about the companies' most important audience. Plus, Amazon told reporters one reason for its vague order emails and its own customer service reps another.

Jennifer George
Jennifer George

Layoffs & Restructuring

+3

Uber announces it's cutting 10% from a business that's thriving

Sep 3, 2026

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4 min read

Uber announces it's cutting 10% from a business that's thriving

Uber cut 3,300 people and got the media coverage it wrote. Plus, 67 percent of shoppers now walk away from a whole category after one recall. Here's what both mean for the next time the story is going to be told with or without you.

Jennifer George
Jennifer George

Media Strategy

+4

Apple vs Lululemon: the CEO handoff

Sep 2, 2026

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5 min read

Apple vs Lululemon: the CEO handoff

Same CEO succession calendar, opposite outcomes at Apple and Lululemon. Plus, the full comms teardown of how Apple choreographed Tim Cook's departure.

Jennifer George
Jennifer George

Crisis Communications

+3

The Good Good Golf fallout continues

Aug 31, 2026

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4 min read

The Good Good Golf fallout continues

Good Good's CEO sent a very bad bad 3 am post. Plus, Gap's CEO says Old Navy's problem is pricing, so why was his answer about ad views?

Jennifer George
Jennifer George

Crisis Communications

+3

Callaway (finally) pays up

Aug 28, 2026

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4 min read

Callaway (finally) pays up

After several partial statements, Callaway finally gets it right. Plus, Target apologized perfectly and still got rejected because it has a massive trust deficit

Jennifer George
Jennifer George

Geopolitical Risk

+3

Meta's settlement comms made it a competitor's problem

Aug 27, 2026

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4 min read

Meta's settlement comms made it a competitor's problem

Meta is paying $5 billion to get TikTok and YouTube regulated. Plus, inflation is hot again and a rate hike is back on the table. Here's what this means for your internal/external messaging.

Jennifer George
Jennifer George
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