Amazon's $1 billion data center pledge came wrapped in a manifesto
Amazon argues the country should move faster and tells towns they'll be heard. The one sentence that changes anything, on NDAs, covers new projects only, and Congress has asked about the old ones by October 13.
When Your CEO's Exit Announcement Belongs to Someone Else
Mattel's CEO succession announcement was done well under brutal timing. Here's why it still read like a rupture, and the two sentences that might have changed that
The company publicly denies authorizing a DHS campaign. The harder questions are which fight it's prepared to have, and what happens if the character turns up again.
Two AI CEOs were asked if AI could kill us all but neither answer was really for us. Plus, Trump's response, Kroger's cut forecast and Siri AI's first day.
VW's factory closure deadline is 10 months away. When the outcome is still being negotiated, here's what's left to communicate. Plus, why do apologies keep going up with comments turned off?
Uber announces it's cutting 10% from a business that's thriving
Uber cut 3,300 people and got the media coverage it wrote. Plus, 67 percent of shoppers now walk away from a whole category after one recall. Here's what both mean for the next time the story is going to be told with or without you.
Meta's settlement comms made it a competitor's problem
Meta is paying $5 billion to get TikTok and YouTube regulated. Plus, inflation is hot again and a rate hike is back on the table. Here's what this means for your internal/external messaging.
Somehow everyone approved this Callaway x Good Good Golf ad
A Callaway–Good Good ad showed a man shoving a woman to the ground ... and it passed review. Plus: NIPSCO gets the National Guard and a $2.3 billion question.
US tariffs on Canada are now in effect with retaliation coming September 8. Here's how to advise leaders with exposure. Plus, why the divide between employees and leadership is only getting wider.
Neutrogena broke its silence and leaves more to answer for
Neutrogena issued a statement that admits a feeling and blames the wait on a grieving family. Plus Goldman counted who's talking about AI on earnings calls
The tariff clock resets just in time for earnings season
A new tariff clock resets with next August's deadline already circled on the calendar, and BYD prices the same mistake twice before its customers do the math for them
