Amazon's $1 billion data center pledge came wrapped in a manifesto
Amazon argues the country should move faster and tells towns they'll be heard. The one sentence that changes anything, on NDAs, covers new projects only, and Congress has asked about the old ones by October 13.
Three plans in 22 months: Nike's problem isn't the language
Nike's comms team ran a textbook restructuring announcement on a 13-year stock low. The gap is above them: Win Now, Sport Offense, and now Pace, and comms that has to insist the newest one isn't a strategy.
What it takes for misinformation to earn a CEO's rebuttal
Walmart went to the top when a false claim hit its core promise, matched what people already feared, and landed in a week when silence would read as a position.
A public callout got Molly Sims what she asked for. Then the narrative shifted
Going public bought Sims a fast yes and also a comment thread she couldn't survive. Brown conceded a five-day-old product name and came out the grown-up. Plus: Xbox, UNGA, and diesel
Buffett's last letter puts culture above a trillion dollars in assets
Reputation just got a job title above the CEO's at a trillion-dollar company. Here's what the letter says, where the role gets tested, and the follow-up that should come next.
The company publicly denies authorizing a DHS campaign. The harder questions are which fight it's prepared to have, and what happens if the character turns up again.
Two AI CEOs were asked if AI could kill us all but neither answer was really for us. Plus, Trump's response, Kroger's cut forecast and Siri AI's first day.
VW's factory closure deadline is 10 months away. When the outcome is still being negotiated, here's what's left to communicate. Plus, why do apologies keep going up with comments turned off?
Two CEO departure announcements and what they tell us about the companies' most important audience. Plus, Amazon told reporters one reason for its vague order emails and its own customer service reps another.
Uber announces it's cutting 10% from a business that's thriving
Uber cut 3,300 people and got the media coverage it wrote. Plus, 67 percent of shoppers now walk away from a whole category after one recall. Here's what both mean for the next time the story is going to be told with or without you.
After several partial statements, Callaway finally gets it right. Plus, Target apologized perfectly and still got rejected because it has a massive trust deficit
Neutrogena broke its silence and leaves more to answer for
Neutrogena issued a statement that admits a feeling and blames the wait on a grieving family. Plus Goldman counted who's talking about AI on earnings calls
Neutrogena declines comment through a second Panettiere news cycle, so I wrote a statement for them. Plus NIPSCO's words are fine amid its weeklong outage but the substance isn't backing it up.
