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The Apology Audit
Anyone can get AI to write a corporate apology in under a minute. What can't be generated as easily is the substance underneath: can you acknowledge what you did, what changes now, and what repair actually costs you? The Apology Audit is a ten-question, 13-page test a comms team can run on any draft statement. Every question comes with a clear before-and-after and every failure it checks for comes from a real statement that an actual company produced in the last year.